Zhang Quanyi: Zhonglian Harvest Gives Us Hope Of Continuing To Engage in Agricultural Machinery Sales.

2022-05-19

Zhang Quanyi: Zhonglian Harvest gives us hope of continuing to engage in agricultural machinery sales.

    Xihua County is located in the Henan Plain, Henan Province, in the hinterland of Huangfan District. It is a traditional agricultural county. In recent years, the county has adjusted the thinking of agricultural development, vigorously promoted the reform of agricultural supply side, with increasing farmers' income as the starting point, promoting the planting of cash crops mainly peanuts, to increase agricultural production and efficiency to be "well-off", to maximize farmers' income.

    In recent years, under the promotion of the government, the peanut planting area in Xihua County has rapidly increased. With the continuous increase of peanut planting areas, peanut harvesting has naturally become a problem faced by many farmers. Until around 2018, a self-propelled peanut picking and harvesting machine was born, which greatly solved the problem of peanut harvesting. In this regard, Zhang Quanyi, head of Xihua Quanfeng Agricultural Machinery Co., Ltd., was deeply touched. "Our Xihua County used to mainly grow wheat and corn, but the price of corn dropped sharply in the past few years. Under the guidance of the government, many growers began to switch to peanuts, and the economic benefits have indeed improved a lot."

    As Zhang Quanyi, who has more than ten years of agricultural machinery sales experience, is very sensitive to the trend in the agricultural machinery market. In 2018, the peanut planting area in Xihua County reached a certain scale, and Zhang Quanyi feels that the market for peanut picking and harvesting machines is coming. To this end, he began to research many peanut picking and harvesting machine brands in the market, and finally decided to represent the peanut picking and harvesting machine of Zhonglian Harvest. "I compared several brands of peanut machines on the market. In terms of brand awareness, production strength, and production technology, the brand of Zhonglian Harvest is much ahead. So I decided to represent the peanut machine products of Zhonglian Harvest."

    In 2019, Zhang Quanyi officially signed a product agency agreement with Zhengzhou Zhonglian. It was also from this year that Xihua Quanfeng Agricultural Machinery gradually reversed its declining performance every year. "In recent years, the domestic agricultural machinery market has not been as good as before. The market for traditional agricultural machinery products such as tractors, wheat machines, and corn harvesters has been severely saturated. Our company is also affected by the general environment, and its annual turnover has gradually declined. Until 2019, we began to represent Zhonglian Harvest to harvest peanut machines, and the turnover finally began to gradually pick up, giving us hope to continue to survive.”

    Although only 3 Zhonglian Harvest peanut picking and harvesting machines were sold in 2019, Zhang Quanyi was not discouraged but continued to increase the promotion of peanut machines. "Our Xihua County is not like Nanyang. Peanut planting has only begun to rise in the past few years, and the planting area is not very large, so users do not understand the benefits of peanut machines, which requires us to increase promotion. I believe that as long as there is a case, with the quality and efficiency of the Zhonglian Harvest peanut harvesting machine, more and more users will naturally come to us to buy it.” 

    Facts have proved that Zhang Quanyi has a very precise grasp of the agricultural machinery market. Although only 3 Zhonglian Harvest peanut harvesters were sold in 2019, driven by these benchmark users, Xihua Quanfeng Agricultural Machinery sold more than 10 Zhonglian Harvest peanut harvesters in 2020 and broke through in 2021. To more than 30 units. Zhang Quanyi takes it for granted that he can achieve such good sales. "Zhonglian Harvest is such a good peanut harvester manufacturer. If we can't sell this sales volume, then I will doubt our own sales ability. Users who have used it for a year will generally buy a second machine, and often bring friends to buy it. , after all, the real benefits are there, and it will definitely affect many people around.”

    According to Zhang Quanyi, there are currently more than 60 peanut picking and harvesting machines harvested by Zhonglian Harvest in Xihua County, accounting for more than 70% of the total number of peanut harvesting machines in Xihua County. "The reason why Zhonglian Harvest peanut harvesting machines are so popular in our country is that they have high efficiency. If they do not cross the district, they can generally operate about 67 hectares a year, and if they cross the district, they can receive more than 134 hectares. Most of them are engaged in the acquisition of the grass industry, and it is very easy to earn hundreds of thousands of dollars a year. With such a good income, more and more people will naturally buy."

    Of course, the reason why Zhonglian Harvest Peanut Picking and Harvester can have such high returns is naturally inseparable from its reliability and harvesting efficiency. "I have a user who reported to me that he went to Inner Mongolia to work across regions last year. In the same peanut field, there are three or four brands of peanut machines working together. At that time, his curiosity was aroused, and he also wanted to see it. Looking at which of these brands of peanut machines has more advantages. In one day's work, his Zhonglian Harvest peanut harvester has done more than 100 acres of land, far ahead of other brands, and he was very satisfied at the time."

    For future development, Zhang Quanyi had been disheartened about the sales of agricultural machinery in the past few years, but since acting as the agent of the Zhonglian Harvest peanut harvesting machine, he has raised his confidence again. "To be honest, in the face of the market in the past few years, I had the idea of changing careers. However, since the agency of  Zhonglian Harvest Peanut Machine, in just three years, our sales have rebounded, which has stimulated My confidence has been boosted. I will continue to work hard in the field of agricultural machinery sales, and introduce more products with high efficiency like Zhonglian Harvest peanut machines to our local people so that they can have a better quality of life.”